Learn about the ingredients behind the world’s greatest dog food™.

Augustine’s SuperFood - Ingredients

ALL our products stem from Augustine's SuperFood. You can click on each ingredient to view the benefits for dogs. The benefits for humans can be found in our online Super Store.

Vitamins: Carotenoid (A), Retinol (A), Beta Carotene (A), Thiamin (B1), Riboflavin (B2), Niacin (B3), Pantothenic Acid (B5), Pyridoxine (B6), Biotin (B7), Folic Acid (B9), Ascorbic Acid (C), Choline, Tocopherol (E), and K.

Minerals: Calcium (Ca), Copper (Cu), Iodine (I), Magnesium (Mg), Manganese (Mn), Phosphorus (P), Selenium (Se), Sodium (Na), and Zinc (Zn,).

Essential Fatty Acids: Omega 3 and Omega 6.

Other Nutrients: Amino Acids, Fibre and Lutein/Zeaxanthin.

Broccoli is a good source of chlorophyll. It promotes optimum anti-oxidant activity and prevents the build up of free radicals. Excessive production of free radicals can harm cells and may even trigger cancer.

Health organisations have singled out cruciferous vegetables as must-have foods because they are linked to lower rates of cancer. Like all cruciferous vegetables, broccoli naturally contains two important phytochemicals - indoles and isothiocyanates. Researchers at Johns Hopkins University School of Medicine in Baltimore isolated from broccoli an isothiocyanate, called sulforaphane, that increases the activity of a group of enzymes that squelch cancer-causing agents.

Vitamins: Beta Carotene (A), Thiamin (B1), Riboflavin (B2), Niacin (B3), Pantothenic Acid (B5), Pyridoxine (B6), Folic Acid (B9), Ascorbic Acid (C), Choline, Tocopherol (E), and K.

Minerals: Calcium (Ca), Copper (Cu), Iron (Fe), (Magnesium (Mg), Manganese (Mn), Molybdenum (Mo), Phosphorus (P), Potassium (K), Selenium (Se), Sodium (Na), and Zinc (Zn).

Essential Fatty Acids: Omega 3 and Omega 6.

Other Nutrients: Amino Acids, Betaine, Fibre, and Fluoride (F-).

Carrot contains beta carotene and the compound falcarinol which protect animals from cancer. Carrot has few rivals when it comes to beta-carotene and The National Cancer Institute is studying the whole family of umbelliferous foods, of which carrots are a member, for protective effects.

Carrot also helps prevent heart disease due to its antioxidant abilities.

Vitamins: Beta Carotene (A), Thiamin (B1), Riboflavin (B2), Niacin (B3), Pantothenic Acid (B5), Pyridoxine (B6), Folic Acid (B9), and Ascorbic Acid (C).

Minerals: Calcium (Ca), Copper (Cu), Iron (Fe), Magnesium (Mg), Manganese (Mn), Molybdenum (Mo), Phosphorus (P), Potassium (K), Sodium (Na), and Zinc (Zn).

Essential Fatty Acids: Omega 3 and Omega 6.

Other Nutrients: Amino Acids, Fibre and Tryptophan (Trp).

Zucchini provides folate, a vitamin needed to break down the amino acid homocysteine, which – if in high levels in dogs - can contribute to heart attack and stroke. Along with magnesium, the potassium found in zucchini helps lower blood pressure and can help alleviate the stress on the body's circulatory system.

Vitamins: Beta Carotene (A), Thiamin (B1), Riboflavin (B2), Niacin (B3), Pantothenic Acid (B5), Pyridoxine (B6), Folic Acid (B9), Ascorbic Acid (C), Choline, Tocopherol (E), and K.

Minerals: Calcium (Ca), Copper (Cu), Iron (Fe), (Magnesium (Mg), Manganese (Mn), Molybdenum (Mo), Phosphorus (P), Potassium (K), Selenium (Se), Sodium (Na), and Zinc (Zn).

Essential Fatty Acids: Omega 3 and Omega 6.

Other Nutrients: Amino Acids, Fibre, and Tryptophan (Trp).

Lentils are one of the most nutritionally valuable leguminous plants. They have the highest protein content. They are also rich in fibre and minerals, particularly iron and magnesium.

Lentils are rich in lysin but contain little methionine, an essential sulfur containing amino acids. L-lysine is an essential amino acid that can help boost the immune system. It is also used for preventing and treating cold sores in humans (caused by the virus called herpes simplex labialis). Lysine is also consumed to improve athletic performance.

Vitamins: Beta Carotene (A), Thiamin (B1), Riboflavin (B2), Pyridoxine (B6), Folic Acid (B9), Cobalamin (B12), Ascorbic Acid (C), Choline, Tocopherol (E), and K.

Minerals: Calcium (Ca), Copper (Cu), Iron (Fe), Magnesium (Mg), Manganese (Mn), Phosphorus (P), Potassium (K), Selenium (Se), Sodium (Na), and Zinc (Zn).

Essential Fatty Acids: Omega 3 and Omega 6.

Other Nutrients: Amino Acids, Betaine and Fibre.

Sweet potato is low in sodium, and very low in saturated fat and cholesterol. It is also a good source of dietary fibre. In 1992, the Center for Science in the Public Interest compared the nutritional value of sweet potatoes to other vegetables. Considering fibre content, complex carbohydrates, protein, vitamins A and C, iron, and calcium, the sweet potato ranked highest in nutritional value. According to these criteria, sweet potatoes earned 184 points, 100 points over the next on the list, the common potato.

Vitamins: Choline, Tocopherol (E), and K.

Minerals: Iron (Fe).

Essential Fatty Acids: Omega 6.

Other Nutrients: Fibre and Medium Chain Triglycerides (MCT's).

Virgin Coconut Oil for skin is the richest natural source of Medium Chain Triglycerides. It helps coats become sleek and glossy coats, helps reduce weight, helps to increases energy and helps to improve digestion.

Choline is one of the most abundant nutrients in coconut oil. Only small amounts of vitamins (E & K) and minerals are present in coconut oil. The only significant mineral in coconut oil is iron.

Virgin Cold Pressed Coconut Oil is not the kind of fat that the body stores because it is predominantly made up of medium chain fatty acids. They go straight to the liver and get converted into energy. The more energy your dog has, the more it exercises, the more it exercises, the leaner it stays, the leaner it stays, the less chance of obesity related issues.

For a more detailed explanation please visit:

Vitamins: Thiamin (B1), Riboflavin (B2), Niacin (B3), Pyridoxine (B6), Folic Acid (B9), Ascorbic Acid (C), Tocopherol (E), and K.

Minerals: Calcium (Ca), Copper (Cu), Manganese (Mn), Phosphorus (P), Potassium (K), and Zinc (Zn).

Essential Fatty Acids: Omega 3.

Other Nutrients: Fibre and Tryptophan (Trp).

Flax seed meal is the richest plant source of antioxidant lignans and Omega-3 fatty acids that both help support an active immune system. The high levels of Omega-3 fatty acids in flax seed meal also help promote healthy skin and a shiny coat.

Flax seed meal also has a very high level of highly digestible protein and essential amino acids needed to keep dogs fit and healthy. In addition, flax seed meal contains high amounts of fibre that helps aid digestion.

Vitamins: Beta Carotene (A), Thiamin (B1), Riboflavin (B2), Niacin (B3), Pyridoxine (B6), Folic Acid (B9), Cobalamin (B12), Ascorbic Acid (C), and Tocopherol (E).

Minerals: Copper (Cu), Manganese (Mn) & Selenium (Se), and Zinc (Zn).

Essential Fatty Acids: Omega 3.

Other Nutrients: Antioxidants and Chlorophyll.

Many pet owners mistakenly believe that their dog eats grass because its digestion may be upset. Sure, their digestion could be out of balance from having to eat processed pet food, but that's not the reason they eat grass.

When dogs first inhabited the earth - before they became man's (and woman's) best friend - they had to fend for themselves and forage for in-the-wild, raw, nutrition-rich foods. They ate grass and other vegetation because they wanted that green stuff, chlorophyll, vitamin C, other nutrients in the coloring matter (i.e., beta carotene), and especially, enzymes. Barley grass contains amino acids, vitamins and minerals that are necessary for a dog's nutrition.

Barley grass contains enzymes that help digestion in dogs. These enzymes also help to metabolise nutrients. Barley grass is a natural cleanser. The enzymes contained in barley grass detoxify the dog's organs, especially the liver and intestines. It rids the dog's body of waste matter, therefore promoting a healthier, well-functioning digestive system.

Because of the cleansing properties of wheatgrass, the dog's digestive system distributes the nutrients it obtains from its food and from the wheatgrass.

Vitamins: Thiamin (B1), Niacin (B3), Pyridoxine (B6), and Folic Acid (B9).

Minerals: Copper (Cu), Iron (Fe), Phosphorus (P), Potassium (K) and Manganese (Mn).

Essential Fatty Acids: Omega 3 and Omega 6.

Arrowroot is also known as the obedience plant and is a herb found in rainforest habitats. It is a white powder like material which is obtained from the root of the plant Marantha Arundinacea. The old Caribbean Arawak people used the arrowroot plant as a staple. These plants are found in West Indies, Florida, Australia, South Asia, Brazil, and Thailand. Arrowroot is essentially a type of starch which is extracted from the West Indian arrowroot rhizomes.

The Arrowroot is low in Saturated Fat, Cholesterol and Sodium. It is high in Vitamin B6, folate, thiamin, niacin, iron, phosphorus, potassium and manganese. It is a great substitute for humans and dogs that have allergies to wheat.

For long, arrowroot’s benefits have been centred on the remedy for diarrhoea. There have been many studies performed on the possible remedies of arrowroot for digestive discomforts and distress. On the one hand, the high starch in arrowroot powder has a laxative effect and is often used as a mild laxative for those suffering from irritable bowel syndrome;however, there are also many others who claim that arrowroot’s starch makes it an effective remedy for diarrhoea. It is possible that the demulcent effects of the arrowroot powder may soothe the bowels in patients of irritable bowel syndrome. It is from here that the common use of arrowroot as a remedy for diarrhoea has emerged. In a lot of gastrointestinal ailments, arrowroot powder is consumed orally to improve the symptoms.

The mashed rhizomes of arrowroot are used on septic wounds, and scorpion and black spider bites as it draws out the poison from the injured area.

Some key uses:

  • Arrowroot is also traditionally used to cure gangrene.
  • It is a powerful antidote for vegetable poisons.
  • Aids digestion and helps to regulate bowel movement.
  • Arrowroot powder mixed with water is cooled into a jelly like substance that is used for weaning infants.
  • Used in the treatment of smallpox.
  • Widely used as a medicine by people having dietary restrictions.

Vitamins: Thiamin (B1), Riboflavin (B2), Niacin (B3), Pantothenic Acid (B5), Pyridoxine (B6), and Folic Acid (B9).

Minerals: Calcium (Ca), Copper (Cu), Iron (Fe), Magnesium (Mg), Manganese (Mn), Selenium (Se), and Zinc (Zn).

Essential Fatty Acids: Omega 6.

Other Nutrients: Fibre and Tryptophan (Trp).

One of the first oil seeds known to humankind, sesame seeds are used in culinary as well as in traditional medicines for their nutritive, preventive, and curative properties. Its oil seeds are sources for some phyto-nutrients such as omega-6 fatty acids, flavonoid phenolic anti-oxidants, vitamins and dietary fibre with potent anti-cancer as well as health promoting properties.

Sesame seeds are one of the richest vegan calcium sources. They are especially rich in mono-unsaturated fatty acid oleic acid, which comprise up to 50% fatty acids in them. Oleic acid helps to lower LDL or "bad cholesterol" and increase HDL or "good cholesterol" in the blood. Research studies suggest that Mediterranean diet which is rich in mono-unsaturated fats help to prevent coronary artery disease and stroke by favouring healthy lipid profile.

They are also very good source of dietary proteins with fine quality amino acids essential for growth.

Sesame seeds contain many health benefiting compounds such as sesamol (3, 4-methylene-dioxyphenol), sesaminol, furyl-methanthiol, guajacol (2-methoxyphenol), phenylethanthiol and furaneol, vinylguacol and decadienal. Sesamol and sesaminol are phenolic anti-oxidants. Together, these compounds help stave off harmful free radicals from the body.

Sesame is amongst the seeds rich in quality vitamins and minerals. They are very good sources of B-complex vitamins such as niacin, folic acid, thiamin (vitamin B1), pyridoxine (vitamin B6), and riboflavin. They also contain folic acid which is essential for DNA synthesis.

Niacin is another B-complex vitamin found abundantly in sesame. It helps reduce LDL-cholesterol levels in the blood. In addition, it enhances GABA activity inside the brain, which in turn helps reduce anxiety and neurosis.

Sesame seeds are incredibly rich sources of many essential minerals. calcium, iron, manganese, zinc, magnesium, selenium, and copper are especially concentrated in sesame seeds. Many of these minerals have vital role in bone mineralization, red blood cell production, enzyme synthesis, hormone production, as well as regulation of cardiac and skeletal muscle activities.

Vitamins: Thiamin (B1), Riboflavin (B2), Niacin (B3), and Cobalamin (B12).

Minerals: Boron (B), Calcium (Ca), Copper (Cu), Iron (Fe), Manganese (Mn), Phosphorus (P), Potassium (K), Magnesium (Mg), Molybdenum (Mo), and Zinc (Zn).

Essential Fatty Acids: Omega 3 and Omega 6.

Other Nutrients: Antioxidants: Chlorogenic Acid, Caffeic, Myricetin, Quercetin & Kaempferol Flanovols, Fibre and Tryptophan (Trp).

Chia Seeds are a powerhouse nutritional food with benefits superior to flax seeds. Chia has a very mild flavour (and no "fishy" taste like other foods high in Omega-3 fatty acids). Chia seed are the highest known whole-food source of Omega-3 fatty acids and are a very good source of fibre, calcium, iron, & manganese. Chia seeds are 30% oil, of which 30% is omega 3 and 40% is omega 6. Chia seeds have a long shelf life (4-5 years). They also have approximately two times the protein concentration and up to ten times the oil concentration of other grains. Other seeds with harder shells, such as flax seeds, require grinding to make them digestible and have a very short shelf life in the ground form.

Chia has three times more iron than spinach. Chia's protein is complete with all essential amino acids and is gluten-free. Chia has 19 to 23% protein content, more than that found in traditional cereals such as wheat (13.7%), corn (9.4%), rice (6.5%), oatmeal (16.9%) and barley (12.5%).

Chia seeds have become very popular in recent years because they offer balanced omega-3 and omega-6 fatty acids, soluble and insoluble dietary fibre, high-quality protein, antioxidants, and many other nutrients.

Vitamins: Pantothenic Acid (B5), and Folic Acid (B9).

Minerals: Calcium (Ca), Copper (Cu), Manganese (Mn), Iron (Fe), Phosphorus (P), Potassium (K), and Zinc (Zn).

Other Nutrients: Fiber.

Turmeric is reported to have anti-inflammatory properties.


Curcumin is believed to be a potent anti-inflammatory, according to professionals at the University of Florida's Veterinary Medical Teaching Hospital. This can be helpful for painful inflammatory conditions.

Beneficial to the Liver

Curcumin is believed to stimulate bile production in the liver, essential to the digestion of dietary fats. As working dogs need their diets to consist of at least 20 percent fat, healthy bile production is paramount to good health. Pregnant, nursing, and underweight dogs also need a diet fairly high in fat, which means they need healthy bile production to digest it all.


Antioxidants are substances such as vitamin C or E that remove potentially damaging agents, called free radicals, from the body. Free radicals can wreak havoc in the body and possibly lead to such conditions as cardiovascular disease and cancer. Dogs need antioxidants just as humans do to mitigate this free radical damage. There are many options for providing antioxidants to your dog, including fruits and vegetables. The active ingredients in turmeric, though, will also provide an antioxidant boost to your dog’s food.

Synergistic Effect With Other Herbs

Curcumin can provide a synergistic effect with other herbs, which means the herbs increase each other's beneficial effects. Bromelain, an extract of pineapple stems, is an herb that works well in this way with cur cumin. Bromelain can decrease what is known as "circulating immune complexes,"which can cause immune system damage. Combined with cur cumin, the two increase each other's absorption in the gastrointestinal tract. In other words, by taking both cur cumin and bromeliad, the body will absorb more of both herbs than if they were taken alone.

Vitamins: Choline, Tocopherol (E), and K.

Minerals: Calcium (Ca), Iron (Fe), Phosphorus (P), and Potassium (K).

Essential Fatty Acids: Omega 3 and Omega 6.

Other Nutrients: Acetylcholine (Ach).

Phospholipids (commonly referred to as lecithin) are natural compounds found in plant and animal tissue. Phospholipids, in simplistic terms, are composed of fatty acids (linoleic (omega-6), oleic, palmitic, linolenic (omega-3) and others), phosphorus, choline (a B-vitamin) and other lesser compounds. Phospholipids are essential components of cell membranes, are synthesised in the body, and are the most abundant lipid component in animal cell membranes. Adding additional lecithin to human diets, as well as animal diets, is proving to be very beneficial as its value as a “functional food” is being discovered.

Enriching dog diets with lecithin can result in better-looking dogs, mentally sharper dogs and dogs that perform at a higher level. Dogs receiving additional lecithin are known to have a healthier hair coat and better skin condition compared to that of dogs not receiving lecithin. Research has demonstrated that supplementing dog foods with 1% to 3% lecithin provides the phospholipids and essential fatty acids needed to maintain membrane fluidity, permeability and integrity as well as the synthesis of some other metabolically active compounds. Dogs with healthy skin are more resistant to irritations, infections, allergens, and scrapes, and cuts heal more quickly. Likewise, their hair coat has the sheen and luster that just radiates “healthy dog.”

Cell membranes throughout the body are affected by greater lecithin consumption. The impact on skin and hair is a visual impact; however, virtually all cells return to “normal” when a more optimal level of lecithin is consumed. The synthesis of certain metabolically active compounds returns to normal, permitting more normal overall metabolic function and put simply, “Things just work better!” Dogs maintain their appetite and keep better condition during heavy training and working. They not only look better, they respond and perform better physically.

Choline, a component of the phospholipid phosphatidylcholine, is a B-vitamin. Choline has long been known as a component of acetylcholine, the chemical compound essential for nerve impulse transmission. Also, choline, when supplied in sufficient amounts, “spares” methionine, a dietary essential amino acid needed for protein synthesis. By sparing methionine, choline indirectly aids in normal protein synthesis.

New research shows that choline (from lecithin) probably is essential for normal brain development. Research at Duke University indicates that offspring from bitches fed diets supplemented with lecithin during gestation and lactation were, in effect, “smarter” than offspring from bitches fed unsupplemented diets. Brain development studies with rats tend to support the findings of the Duke researchers. These researchers found that in laboratory rats, choline supplementation is critical during certain periods in gestation and lactation. Actually, supplementation during days 12-17 (embryonic) and days 16-30 (postnatal) is critical in rat brain development. These time periods coincide with cholinergic neuron (neurons requiring acetylcholine) formation (prenatal) and nerve-nerve connections (postnatal) in the memory area of the brain. Similar critical periods for choline (lecithin) supplementation may also exist in dogs.

Trainers report that dogs fed lecithin containing supplements for several weeks before starting training are easier to train, learn more quickly, and “know what is going on” better than dogs not fed lecithin until they arrive at the kennel for training. These trainers also recognise that dogs getting lecithin-based products are in better condition and have more stamina than unsupplemented dogs.

Vitamins: Thiamin (B1), Riboflavin (B2), Niacin (B3), Pyridoxine (B6), Cobalamin (B12), Ascorbic Acid (C), Calciferol (D), Tocopherol (E), and Bioflavanoids (P).

Minerals: Calcium (Ca), Copper (Cu), Iron (Fe), Magnesium (Mg), Potassium (K), Sodium (Na), and Zinc (Zn).

Other Nutrients: Amino Acids.

Maca is an excellent natural source of vitamins and minerals and it grows in the mountains of Peru where it has long been known for its fertility and aphrodisiac qualities. Modern scientists find that it regulates the hormone system, resulting in numerous health benefits, such as increased energy level and libido and decreased stress.

Increase stamina

Maca Root balances is rich in plant chemicals that provide the body with a boost resulting in greater capacity for endurance.

Increase libido

In Peru, maca root has been known for long to be a powerful aphrodisiac. According to research, it helps to boost libido and enhance virility. It has been compared to Viagra in its potency.

Maca root has the capability to affect and balance the production of hormones, which has an anti-ageing effect. It also has the ability to enhance fertility.

Research carried out on Maca has demonstrated its huge amounts of nutritive elements, such as a rich variety of minerals (iron, sodium and calcium), vitamins B1, B2, C and E, and amino acids.

Vitamins: Beta Carotene (A), Thiamin (B1), Riboflavin (B2), Niacin (B3), Pantothenic Acid (B5), Folic Acid (B9), Cobalamin (B12), Ascorbic Acid (C), Choline, Tocopherol (E), and K.

Minerals: Iodine (I), Iron (Fe), Magnesium (Mg), Phosphorous (P), Potassium (K), Selenium (Se), Sodium (Na), and Trace Minerals.

Essential Fatty Acids: Omega 3.

Wakame has among the very highest nutrient-to-calorie ratios (from a vegetarian source) of anti-inflammatory Omega-3 Essential Fatty Acid (EPA). The salty taste is not just salt but a balanced, chelated combination of sodium, potassium, magnesium, phosphorous, iron and trace minerals.


The tiny calorie content in wakame is due to its low levels of fat and carbohydrates. It's also rich in vitamins and minerals, folate and soluble / insoluble fibre.

Weight Control

Minerals and vitamins aren't the only thing scientists have found in this brown seaweed. Physorg.com reports chemists in Japan have discovered that wakame contains a compound, fucoxanthin, that seems to reduce the accumulation of fat in animals. Fucoxanthin gives wakame its brownish appearance and aids in photosynthesis. This compound appears to stimulate fat oxidation and to stimulate the liver to produce more DHA, a type of omega-3 fatty acid that helps reduce the bad cholesterol associated with heart disease and obesity.

Anti-Cancer Properties

Wakame also seems to prevent cancer. A 2003 article in "Breast Cancer Research" reported that the sea vegetable is also rich in iodine, which in a previous Japanese study on breast cancer seemed to suppress, even kill, mammary tumors. It's speculated that the iodine in wakame and other seaweeds that are so prevalent in Japanese cuisine are responsible for the relatively low breast cancer rate in both human males and females in Japan. This hypothesis is based on the observed increase in breast cancer rates among Japanese women who turned to a Western - style diet with less seaweed intake.

Vitamins: Beta Carotene (A), Pyridoxine (B6), Cobalamin (B12), Ascorbic Acid (C), and Tocopherol (E).

Minerals: Calcium (Ca), Iron (Fe), and Zinc (Zn).

Other Nutrients: Arabinose.

American ginseng has been shown to inhibit tumor growth. In one human laboratory study on colorectal cancer cells, researchers found that American ginseng possessed powerful anti-cancer properties.

Ginseng is used as a Qi tonic to boost vitality in humans. Likewise, Ginseng is used for the same purposes by veterinarians, often as a component of a larger herbal formula. Some practitioners use Ginseng in any weakened pet, to build resistance, reduce susceptibility to illness, and promote health and longevity. There are some more specific actions, however, of ginseng that can guide its use. For example, one of the most recent laboratory studies demonstrated that Ginseng reduces liver cell rupture and minimizes fibrosis during liver repair.

One of the most important uses of Ginseng in Chinese medicine is in injectable form as a component of a formula to treat hypovolemic shock (shock caused from decreased volume of blood). Ginseng does, indeed, enhance heart function, by:

  • Increasing blood flow to heart muscle
  • Reducing heart muscle damage during infarctions (heart attacks)
  • Reducing certain rhythm disturbances enhancing circulation

A general effect of so-called Qi tonics in Chinese medicine is the lowering of fasting blood glucose (sugar), making Ginseng worth considering as an adjunct to the management of diabetes mellitus.

Probably the most profound hormonal effect of Ginseng, however, is its effect on the adrenal gland, making it of tremendous relevance in the management of refractory Addison’s Disease.

Regarding the stimulation of adrenal function, Ginseng helps one adapt to external stressors by:

  • Increasing cortisol (stress hormone) release in acute stress
  • Reducing cortisol release in chronic stress
  • Heightening alertness at rest

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