Did you know that a permit is not needed to make dog food?

About the Brand


The A+ Symbol

The A+ Symbol was created to help you identify supreme health products with ease.

I ONLY promote products that have your dog’s best interests at heart, so when you opt for the A+ symbol you know your best friend is in good hands.

Before anything I produce or promote goes near your dog it is approved by Augustine herself. After all, she IS the brains behind the business and I just do as I am told!

With Augustine Approved products your dog will be eating what Augustine eats, and I regard the responsibility it carries as the highest honour one could ask for in the pet world.

The Brand

In time, when you come to fully understand the philosophy and reasoning behind the Augustine Approved brand you will realise that I am not messing around. Augustine Approved is the real deal and every ingredient and process has a specific purpose.

What you and your dog are about to experience is the outcome of countless hours of research that I began in 2010, all with one ambitious goal at heart: To give my puppy, Augustine the Boxer every opportunity to live well into her 20’s.

As I worked towards a dream people started to ask me what ready-made food was on the market that I could recommend for their dogs. The simple answer was and still is, none. While some products show more promise than others, I am yet to find a single brand that I would be content to feed Augustine.

Being a bit of a purist and also an advocate of the organic movement my mission is to create quality products only when there is a need for them to exist - nothing more, nothing less.

My recommendation is to prepare fresh meals at home, but I do appreciate that this is not always possible so hence the need for fresh, ready-made food products... Augustine's SuperFood will be available for retail sale soon. In the meantime we are pleased to launch our range of Augustine's SuperBoost, Augustine's Super Ingredients and Augustine's Super Skin Care.

Augustine Approved products sit well above super premium dog food brands not only because they far exceed the nutritional needs of canines, and not because they are fresh and have been produced with a strong focus on the prevention of illness, but because they are so healthy you can eat them too!

Although a permit is not needed to make food for dogs, Augustine and I have insisted that we are regulated under human food standards.

We are sincere in creating products that are focused on the health and happiness of dogs rather than profit and support a number of causes and charities highlighted in our Community page.

Augustine and I are excited to share our journey with you and look forward to receiving feedback.

Visit our online Super Store for great products and special offers.