Make the switch to the world’s most versatile food…

Key Benefits


Here are 25 reasons why Augustine’s SuperFood is the world’s greatest dog food.

We are certified by NASAA and only use 100% certified organic ingredients.

All ingredients are bought fresh and our food is made fresh. We only use the best produce, no seconds.

Here's a question to ponder, "Can you name a single food company worldwide that produces dry or canned food for humans and promotes it as a balanced healthy meal to be eaten every day of our lives? Stuck? Of course, humans are meant to eat fresh food and our canine companions are no different.

Augustine’s SuperFood is extremely versatile. It can be mixed with any protein source, or not. It can be stuffed into toys, fresh bones or fed as a standalone meal.

Dry, canned and most refrigerated dog foods rely on synthetic supplementation to compensate for the natural nutrients destroyed during the cooking process (irrespective of price or quality of the ingredients). Synthetic supplements are also used to help products meet AAFCO standards. While on paper these products appear to be nutritionally "balanced", it is no secrety that many synthetic vitamins and minerals lack the important nutritional co-factors needed to assist the body in absorbing and assimilating nutrients.

Synthetic supplements are synthetic imitations of nutrients found in nature and there is a vast difference. Our ingredients are wholefoods and have the important nutritional co-factors present that assist the body to absorb and assimilate nutrients.

Vitamins and minerals in wholefoods are bound to natural food complexes with other vitamins, proteins, carbohydrates, lipids, minerals and trace elements.

Synthetic vitamins contain no trace minerals and must utilise the body's own mineral reserves. The body recognises whole-food as real food and can digest and assimilate its nutrients without having to rob the body of the trace minerals and other co-factors necessary to complete the vitamins synergistic operation.

Research indicates that synthetic vitamins may actually cause nutritional deficiencies. When you take a synthetic vitamin, it needs the co-factors normally found in the whole food in order to complete its action. When those co-factors are found to be not present, it will draw the co-factors from your body. You may feel good for a while but when the co-factors run out, you will begin to feel worse.

Prolonged use of synthetic products cause drug like reactions, stimulating rather than feeding the body. Many synthetic supplements, especially calcium and iron, are not well absorbed and can lead to problems such as mineral imbalance. Common synthetic iron supplements can cause constipation and darkened stools, and calcium supplement users may develop kidney stones.

None of our products contain genetically modified organisms. This means that even our lecithin which is derived from soy is risk-free.

You will find that most dry foods (kibble) contain gluten meal. This dried residue made from corn is added to pet food to slow down the transition of rancid animal fats. Essentially holding in wastes, corn gluten in even small quantities affects a dog’s liver and kidneys. Corn is the third most common cause of food allergies in dogs.

The most common allergies in dogs are caused by dairy.

Dogs do not need grains. It is a cheap filler that poses no major health benefit to dogs. Remember that there is only so much you can fit into a kilo of food so it is important to make every gram count.

Augustine’s SuperFood is made using a number of fresh whole food ingredients that provide dogs with truly accessible antioxidants.

While dogs can react to just about anything, I have taken every precaution to ensure that all ingredients pose the least problems possible. Our Vegan versions are the healthy and natural alternative to "prescription diets" for dogs suffering from meat protein issues.

By holistic I mean that our food covers all aspects of canine nutrition and no supplementation is needed. Augustine’s SuperFood is appreciated much like an old home movie… many years down the track. Dogs appear to be in good health but the ill effects of poor diets are noticed many years later.

When dogs are eating properly they naturally assume their perfect weight and do not need heavy dieting. It is vital that dogs consume plenty of good quality fats because this is where they get their energy. The secret in Augustine’s SuperFood is that its main source of fat is composed predominately of medium chain triglycerides. MCT’s are very special and are not like other fats. They go straight to the liver and get converted into energy. The more energy your dog has, the more it exercises, the more it exercises, the leaner it stays, the leaner it stays, the less chance of obesity related issues.

Augustine’s SuperFood does naturally and safely what other unnatural products try to do synthetically. Augustine’s SuperFood is an organic and healthy performance enhancer and the biggest differences are seen in the more active dogs. It’s a great feeling seeing a dog reach its full potential without side effects.

All ingredients are whole foods. They have a positive purpose and are ONLY there for the benefit of our dogs.

One of the main reasons poo smells bad is because food is not being properly processed through the body. The poorer quality the food is the quicker it starts to smell. The most common feedback is that dogs on the ASF diet have perfect and almost odourless excrement.

The reason dogs on the Augustine’s SuperFood diet poo less and have almost odourless excrement is because the majority of the food is utilised by the body, unlike other foods which have a much lower absorption rate. If switching over from dry or canned foods you will notice that your dog’s poo breaks down much faster.

There are things we can do to reduce the consumption of meat. The non-vegan versions of Augustine’s SuperFood need to be mixed with just 64% meat and they still meet optimum nutritional guidelines. This is much lower than other foods, most of which are made up of 80-90% meat. Using less meat allows space for many other powerhouse absorbable nutrients. Our Vegan versions help our planet while still providing a very balanced diet. If you would like your dog to eat meat it is still a good strategy to alternate between the vegan and non-vegan versions as this also reduces the consumption of meat.

Most dog foods derive their vitamins from 5 or 6 nutrient sources while the rest of the ingredients are there to shelf stabilise and fill the food. Augustine’s SuperFood derives its nutrients from 17 different fresh powerhouse ingredients.

Some of the imported dog food products are irradiated to meet strict quarantine guidelines. By law, dog food products do not have to state that they have been irradiated. Irradiation is costly and can affect health adversely.

Our food is sealed fresh and does not go through the canning process called retorting. Retorting is the process of reheating cans at very high temperatures once they are sealed. This is done in order to kill bacteria and extend shelf life. Retorting also kill the majority of the nutrients so synthetic supplementation is used to meet the minimum dietary guidelines.

When you bake food, naturally you burn most of the nutrients and rely heavily on synthetic supplements to meet the minimum dietary requirements.

Low GI foods are broken down more gradually. This leads to blood glucose levels that are more stable. This can help avoid a seesaw effect with fluctuations in both mood and energy.

Due to the increased digestion time, low GI foods release their energy more slowly into the bloodstream which in turn prolongs the feeling of being full.

People often say to me, “You make dog food? But how?” It shouldn’t be regarded as a mystery and it’s pretty simple to make. Dogs are designed to eat fresh healthy food and I encourage you to prepare your own Augustine’s SuperFood at home. For your convenience and cost effectiveness, Augustine’s SuperBoost is available for purchase. It consists of our special blend of the ten organic SuperFood powders found in Augustine’s SuperFood. You can also try one of our Starter Packs, all you need to do is buy your own fresh vegetables.

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